Saturday 14th March 2020 @ 11:30 AM - 12:15 PM

Veganuary Effect: How a 31-day pledge is changing the future of food with Toni Vernelli

Presenter - Toni Vernelli

Session Room - Lecture Area 1

Saturday 14th March 2020

11:30 AM - 12:15 PM

Veganuary Effect: How a 31-day pledge is changing the future of food with Toni Vernelli

In 2020, more than 400,000 people signed up for Veganuary’s 31-day plant-based pledge. However, research by Kantar found that 10 times that number actually gave up animal products in January but most simply did not register on our website. This incredible rise in people consuming vegan food in January has helped drive huge shifts in the retail and restaurant sectors, with more than 500 businesses taking part in Veganuary 2019 and more than 200 new vegan products or menus launched. This talk will explore this phenomenon and what the future of food holds.

Session FREE to attend after entrance price to Vegan Life Live.